Is the rise of digital signage a large or small outdoor LED screen?

Is the rise of digital signage a large or small outdoor LED screen?

 

 

 

Urban modernization is the inevitable pursuit of the development of all cities, and under the impetus of the tide of social informatization, an important symbol of a modern city is the construction of urban informatization, that is, relying on the computer network, including the use of various information technology-based modern high technology to develop and manage all kinds of information resources in the city. And the application of computer technology system for development, it is also in this social context, with a unified management platform of digital signage in the modern city status is getting higher and higher, China's outdoor digital signage has been rapid development.

 

The human environment is an indispensable part of the urban environment, and people and commercial activities go hand in hand, especially in modern cities, the more active commercial activities are, the more prosperous the city. Therefore, outdoor advertising is naturally indispensable, balancing the demands of the economy and the environment, and avoiding outdoor advertising from becoming the "psoriasis" of the city has become an important proposition for the construction of modern cities, and the rise of outdoor digital signage applications is the product of the times.

 

With the implementation of the lighting project and the night economy, the role of outdoor digital signage has become more and more prominent, the market recognition has increased year by year, and the expansion rate of the outdoor digital signage market has also increased, derived from all kinds of outdoor LED display products, and has become the most mature and extensive field of industry application. Because it can be based on a unified management platform, the outdoor LED display can not only ensure the standardization and organization of information, but also realize the timing and fixed-point promotion of information, which not only avoids advertising disturbing the people, but also improves the efficiency of information dissemination. More critically, the outdoor LED display can be updated through software operation, which makes up for the drawbacks of posters, billboards and other hardware that need to be replaced to achieve information update, which is convenient for the update of information and reduces the cost of operation and maintenance, which is more in line with the concept of green environmental protection advocated by modern cities.

 

With the continuous improvement of technology and the continuous maturity of market applications, digital signage has become diversified in form and application form, and has become an information dissemination platform in a broad sense, which will be more vividly reflected in the application of modern cities. If outdoor advertising is properly designed, it can not only add color to the urban environment and highlight the humanistic charm of the city, but also improve the efficiency of advertising information itself. Compared with traditional static billboards, today's outdoor digital signage uses LED large-screen display products as the terminal, integrating trendy elements such as special-shaped splicing and touch interaction, which can carry more creative elements and create a more shocking visual effect.

 

Compared with the LCD wall, the large LED display with high brightness, strong anti-corrosion ability, and more advantages in the construction cost of a large area is listed as a separate application scenario. Compared with traditional outdoor billboards, the dynamic picture of LED outdoor display screen has a stronger visual impact, and the conversion rate of brand advertising is also higher, so in recent years, LED display has been favored by outdoor end users.

 

Due to the rapid growth of the economy and the high degree of perfection of living facilities, the density of urban population is getting higher and higher, and the denser the population, the more complex and interlocking the information involved, therefore, in order to create a stable and harmonious urban living environment, the smooth flow of urban public information has become a rigid demand. With the help of the LED display screen, through unified operation, the relevant departments can push specific information to the masses in a timely manner, including temporary notices, traffic accidents, extreme weather, hazardous events and other emergencies, so that people can keep abreast of the progress of things and avoid unnecessary panic and injury.

 

Especially with the rise of the mobile Internet, the urban digital signage network can use the personal smartphone as a push terminal, and the public platform and the private platform go hand in hand, so as to ensure the specific push of important information and avoid the omission of important information. In addition to the public good, digital signage can also bring tangible business benefits. Relevant departments can set up a digital area in the central city or business district, and rent the large LED display screen to advertisers in different time periods, bringing tangible capital income to the city. At the same time, these large LED display screens, which integrate art, architecture and advertising design elements, will directly reflect the city's commercial culture and become an interactive platform for investors and urban commerce.

 

According to the data released by relevant institutions, the industry predicts that thanks to the rise of the "night economy" and the pull of new infrastructure policies, the annual growth rate of the outdoor large-scale digital signage market will remain above 10% in the next five years, and the market size will reach more than 27 billion yuan in 2025. It is precisely aware of this potential market that LED display manufacturers will invest more and more in digital signage, and have actively launched diversified solutions and products to meet the diversified application needs of modern cities.

 

Compared with the LED outdoor large screen, the LED small screen seems to be much inferior in area, not only can not give people a high-end, high-tech perception such as a small spacing, the LED small screen has been born and promoted for many years is easy to ignore, but it is undeniable that in the construction of smart cities, the existence of LED small screen is crucial. It can be said that the key application field of LED small screen is not smart city, especially in the field of smart transportation, traffic guidance screen, in today's highly developed traffic, its demand is quite amazing, and the demand for LED light pole screen is unimaginable. Under the charging problem of new energy vehicles and the demand of wireless networks and other aspects, there is a strong demand for smart light poles that integrate lighting, charging, WIFI, display, monitoring and other functions, and the demand for them will be relatively huge in any region and any project.

 

Even if the LED light pole screen is small, people have to face up to its market value. As a form of digital signage, LED light pole screen has remote voice intercom, remote interactive video, remote face recognition, WIFI, weather environment monitoring, remote cluster control and other functions, and the display effect is very "intelligent", which can present an excellent experience effect of full outdoor brightness and high definition. On the other hand, the LED light pole screen is also much more convenient than the conventional display screen in installation, only the assistance of the street lamp pole can be, without too much manpower investment, and the LED light pole screen has the characteristics of synchronous reception and synchronous playback, so it has natural advantages in road guidance, real-time broadcast of road conditions, information release, advertising and other aspects, and the later maintenance is also very simple.

 

Due to the complex and diverse outdoor environment, the outdoor traffic display requires the display screen to clearly display the road, traffic and other relevant information in the weather with poor visibility, and also needs to have high protection, lightning protection, waterproof and other functions to ensure the normal release of information, and requires 24-hour uninterrupted operation, so the intelligent transportation market has higher quality requirements for LED display products, stability and service life.

 

The new generation of LED display surface super protection technology COB technology in China, which can be waterproof, moisture-proof, sun-proof and anti-collision from the root, is very compatible with the demand for traffic induction, which is conducive to increasing the penetration rate of LED display in the field of outdoor traffic display, and with the improvement of LED display awareness, high-brightness outdoor display and excellent protection performance, more and more roads use traffic guidance screen as a display device, and the demand for traffic guidance screen on the market is gradually increasing.

 

No matter which type of product has a broader prospect, it has promoted the development of the industry and stimulated the growth of demand, not only creating a larger market space for high-end products such as small spacing, but also stimulating the combination of emerging technologies such as face recognition, AR, VR and LED displays, and bringing more possibilities for traditional products such as single and two-color LED displays to penetrate into social applications. For LED screen companies, continuous investment in research and development, product updates and iterations, integration of new scientific and technological means, and building their own core competitiveness in order to survive and develop in this fierce market competition.