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LED Advertising Display Screen Manufacturers How To Do Their Own Market Positioning?
Aug 15, 2017

LED Advertising Display Screen manufacturers how to do their own market positioning?
       Looking at the global LED display market, more than 80% of the LED Advertising Display Screen business is located in China. With the continuous development of the economy, China's LED Advertising Display Screen enterprises gradually from imitation to innovative change, manufacturing technology more and more mature, driven by the role of national innovation, the market there have been more and more innovative products.
       Although China's LED Advertising Display Screen market is more and more mature, but because the market threshold is relatively low, more and more enterprises to enter the industry, which means that the market competition intensified. LED display technology developed rapidly, product upgrading is also fast, and the fierce competition in the market led to the product out of the rate is constantly rising. In the Chinese market can not be ignored a problem is imitation, plagiarism and other phenomena are still more common, the limitations of enterprise innovation capacity, to a certain extent, inhibit the LED Advertising Display Screen industry market profit growth space. In this case, LED Advertising Display Screen manufacturers to go from here?
In the era of "customer-oriented" market economy competition, more and more screen enterprises began to maintain such a "tacit understanding" - want to achieve long-term development, the first is to form economies of scale, because the current industry situation only has a perfect Industrial production chain, in order to reduce the scale of production costs, improve product cost, in order to better protect the interests of customers to maximize. Followed by the accumulation of experience in production and construction. Screen enterprises need to be based on different customer needs, standing on the height of the industry, their own product development, production equipment to do some application integration, while adhering to customer demand-oriented, and constantly improve the production process, and thus better meet the different customers Diversified demand. Especially for the industry there is no large-scale strength of the small and medium-sized enterprises, to understand and analyze their target customers, and its precise market positioning, in the future development is essential. Xiaobian and everyone to explore how the LED Advertising Display Screen business how to do market positioning.
First, determine their own customer type. This is not to elaborate, understand your customers are civil or commercial? Is the dealer or wholesaler or agent, engineering business? Is it export or domestic? And so the basic situation is the first step in the market work, but also a necessary prerequisite.
Second, customer service market differentiation. Market differentiation refers to the difference between the sales conditions, the sales conditions, the sales environment and other specific market factors, including sales price differences, channel differences, service differentiation. Price differences: In general, for the international market, European and American customers can accept the high price, the Middle East customers can accept the low price. Enterprises according to the characteristics of the target market, their own conditions are high prices, or low-cost routes; channel differences: the specific channel construction, the current LED Advertising Display Screen manufacturers channel development is different, the channel is the way Differentiated, direct sales, distribution is not the same, the screen enterprises need to be based on their own characteristics and advantages, to take the appropriate sales channels, you can get a multiplier effect; service differentiation: LED Advertising Display Screen industry services in the product service, The quality of service directly affect the quality of follow-up cooperation and even the screen brand image and so on. In the same product competition, the unique service will win the trust of customers, and finally according to their own company's type, characteristics to determine what types of customers to do.
Third, product positioning, this is the core of the. LED Advertising Display Screen The most simple and rugged product positioning: is a high-end? Middle? Low end Usually according to the corresponding price, to sell to the corresponding economic strength of the customer; slightly fine product positioning: first confirm the product suitable for use in which areas, which market, in the corresponding marketing, this product positioning also meet the industry industry Market differentiation strategy; guide product positioning: What are the advantages of the product? Including price competitiveness, quality is stable, new product research and development capabilities, whether there is a relevant certification or certificate, whether the local agents for after-sales maintenance and so on. From the overall advantages of the product analysis, this approach is conducive to the screen in the market to grasp the initiative in the sale, and use their own professional advantages to customers to make the most correct guidance.