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An Analysis Of The Four Core Values Of SMD Outdoor Full Color LED Display Modules Media
Oct 17, 2017

An Analysis of the Four Core Values of SMD Outdoor Full Color LED Display Modules Media
China's reform and opening up so far, urban development with each passing day, the development of all walks of life thriving, SMD Outdoor Full Color LED Display Modules industry is one of the beneficiaries.
SMD Outdoor Full color LED Display Modules in the LED display application market share is relatively large, accounting for the entire market share of the two layers. So important to an application of the market branch, you know SMD Outdoor Full Color LED Display Modules core media value is what? The following Xiaobian to tell you about.
First, the core business district casting unique space value: SMD Outdoor Full Color LED Display Modules mostly located in the core city landmarks, central business district, traffic arteries and more crowded places. With the acceleration of the urbanization process, these places have become the mainstream of urban people engaged in business activities, leisure and entertainment, food and beverage shopping in the main place, so its scarcity, the core and other characteristics, has become a marketing value and brand advertising media format The
Second, the arrival rate is high, effectively cover the audience: SMD Outdoor Full Color LED Display Modules with its large screen area, eye-catching, visual impact, wide viewing angle and dazzling colors and other characteristics, with good line of sight and super clear picture, Unique space advantage, making SMD Outdoor Full Color LED Display Modules media attracted the attention of the urban crowd. The survey found that SMD Outdoor Full Color LED Display Modules media average weekly rate of 61.8%, the average weekly business district frequency of 3.8 times, the average monthly rate of 79.3%, 30% of the audience take the initiative to focus SMD Outdoor Full Color LED Display Modules media, the audience average single time to stay for 15.1 seconds. SMD Outdoor Full Color LED Display Modules has a relatively stable, repeated exposure of the audience, which is conducive to SMD Outdoor Full Color LED Display Modules effective transmission of media information.
SMD Outdoor Full Color LED Display Modules can effectively enhance the audience's awareness and attitude to the brand, for outdoor media, the respondents are more inclined to think that SMD Outdoor Full Color LED Display Modules to play advertising The brand is the strength of the big brands and the industry's leading brands. At the same time SMD Outdoor Full Color LED Display Modules advertising for the promotion of brand and product impression is also very helpful, 76.1% of the audience affirmed SMD Outdoor Full Color LED Display Modules advertising brand and product impression to enhance the impact of a larger degree. Product advertising efforts and the resulting good brand image, for consumers to buy will have a pivotal role. After nearly advertising, the audience is affected by the ad, resulting in follow-up behavior intention, of which nearly 20% will take the initiative to search the relevant information, 6.7% will be directly into the shop consultation, 24.7% will try to buy the product , And 37.3% will be passed to others or take the initiative to discuss the relevant product information, the formation of secondary transmission.
Fourth, the audience high-end, marketing value is obvious: In recent years, outdoor LED media operators continue to emerge, but we also see that SMD Outdoor Full Color LED Display Modules media operators are mixed, and in order to maintain the daily operation of the media, regardless of advertising Quality and content, the negative impact on the media image; therefore, in order to further achieve the media differentiation and the healthy development of the industry, establish a good brand image of the media, and focus on long-term sustainable development and innovation is essential. Some outdoor media has launched a human screen interaction and two-dimensional code scanning and other new technologies to attract consumers to participate in the process of brand communication, so as to enhance the integration of media advertising value.
SMD Outdoor Full color LED Display Modules media value should not be limited to the above four aspects, more market value to be SMD Outdoor Full Color LED Display Modules manufacturers to dig!